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Welcome to the NASSM Blog site hosted by the NASSM Marketing and Communications Committee!

Newest Blog Posts:

Coming Soon, Dec 10th: Leading With Vision and Values: An Interview With Richard Peddie, Former President & CEO of Maple Leaf Sports & Entertainment, from April’s edition of Sport Management Education Journal by Frederick Ehlen, Dr. Jess Dixon, and Dr. Todd Loughead.

Nov 26th: Feeling That In-Group Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance, from latest Journal of Sport Management research by Dr. T. Bettina Cornwell et al.

Nov 12th: Explaining Sponsorship Using Analogy, from the latest Journal of Sport Management research by Dr. Jesse King & Dr. Robert Madrigal.

Oct 29th: How do we get there? Establishing The Narrative and Building the Network to get where you want to be from Sport Marketing & PR Consultant, Joe Favorito.

Oct 15th: Sport, Twitter Hashtags, and the Public Sphere: Curt Schilling Case Study, from the latest Journal of Sport Management research by Dr. Brendan O’Hallarn et al.

More Information:

The purpose of NASSM is to promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sport management. 

The purpose of the NASSM Blog is to connect academics and practitioners with the latest research, programming, and innovations in the sport industry. The blog serves as a means to interact with members more informally about current issues or the latest research, and with time, to offer academics and practitioners a platform to share industry-relevant information.

How do I contribute? 

The blog aims to feature guest contributors from both academia (both professionals and students!) and industry discussing the latest research, education, innovations, trends and/or challenges in the sport industry. If you have a topic idea or would like to contribute, please contact Jillian McNiff with a brief paragraph highlighting your blog post idea. Jillian will share this idea with the committee and will notify you if your idea has been chosen for the blog.

What is the format? 

Once your topic proposal has been reviewed by the Marketing and Communications Committee, please submit a blog post up to 500-700 words maximum and 1-2 photos within 2 weeks of acceptance. Your tone should be free from technical, academic jargon and relevant to both academia and practitioners, alike. Think of these posts as an informal communication tool meant for knowledge exchange, inspiration, and an opportunity to connect all facets of the sport industry. Finally, please hyperlink your name to your school website or social media outlets, as well as any resources, citations, and/or additional information. 

Please note that the Marketing and Communications Committee reserves the right to edit blog submissions before posting.

What topics should I propose? 

We are open to any and all topics – controversial, provocative, timely, tried and true. Think of this blog as an informal platform to share ideas or the latest research, engage in healthy debate, or to inspire others with classroom ideas, research projects, and/or industry partnerships.