The Experience of a Sport Management Instructor-Practitioner

A common practice among sport management programs, having practitioners as adjunct instructors are opportunities to provide particular expertise or more offerings than the current pool of professors and lecturers can provide on their own. This interview with Nikki Stewart from East Tennessee State University (ETSU) Athletics provides insight into that experience as a practitioner-instructor.

What is your current role, both as a practitioner and as an adjunct?

Currently, I am the Assistant Athletics Director of Academic Services at ETSU, and Issues & Trends in Sport Management adjunct instructor for both the graduate and undergraduate ETSU Sport Management programs

What do you most enjoy about having both of those roles?

As an assistant AD of Academic Services, I enjoy having a direct line to kids, my previous role (as a professional academic counselor), I only saw my advisees twice a year, but in this role, I see kids all day long. I enjoy investing in those students on a daily basis. In my role as an adjunct, I enjoy being able to teach again. I taught sport management at my previous institution, and while I’m currently teaching only online, it has allowed me to get back to teaching. I love having conversations with students. I get to hear their perspective on what is going on in sport. Every four or five years, the ways students think about the issues changes. I enjoy listening and discussing those issues with each group of students.

How do you see being an adjunct intersecting with your role as a practitioner?

It allows me to give first-hand, real-time, fluid opinions on what’s going on, because I deal with it on a daily basis. The students respect that. It’s great also to speak to non-student-athletes as well. A lot of the issues in sport are happening in college athletics. Whether it is TV rights, getting people through the gate, the different ways inventory is created, the laws being created in California, to all the crises in sport. All of that affects me day to day. While they can read an article about what’s going on, I also can say, “this is what happened to my team yesterday, this is what I’m dealing with right now.” I think that brings a unique perspective to the students.

What efforts do you make to bring your knowledge in as a practitioner to the classroom, and vice versa?

Like I said before, bringing in that real-time knowledge helps inform a class such as issues & trends. There is that insider real-time understanding I have that can help students understand how these issues are affecting the sport industry, because I’m living in it. In terms of the classroom to my role as a practitioner, I have to say I get really excited about to talk about these issues. I am a big nerd, so the classroom is a fantastic way to engage with these issues. It’s an avenue I don’t get as a practitioner, to have the time and space to discuss these issues with an engaged audience. We can get very narrow-focused on the athletics side, but by being both a practitioner and an instructor, I can see both ends of the higher education and athletics perspective. And by doing that, I think it helps our ability to best serve our student-athletes.

What do you wish sport management programs knew better or more about in regard to the sport industry?

That programs would understand how fluid everything is, how much things change. Week by week, things can change substantially. How quickly you have to adapt. It’s hard to convey until you are in it. Any opportunities to have field experience, even in each class, some opportunity to experience how adaptable you have to be. Experiencing failure, and learning how to grow from it while in the field can really help students. Articles and books are great, they give a great foundation, but taking that knowledge and “getting your butt kicked” in the field is what will help in the long run.

 

The interview was conducted by Dr. Natalie L. Smith, Assistant Professor in the Sport & Recreation Management Program & Graduate Programs Coordinator at ETSU. You can find her on Twitter @NatalieLSmith. She is always looking for blog post ideas and writers for this blog.

Sport Management Academic Job Listings

Here you will find the current academic postings for Sport Management and sport-management-related positions (this list is updated weekly):

Role: Lecturer in Sport Management, Health & PE; Start Date: Fall 2020; Institution: Fayetteville State University; Deadline: Open Until Filled; Application & Posting

Role: Assistant/Associate Professor, Sport Management; Start Date: Fall 2020; Institution: Lasell University; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor, Sport Management; Start Date: Fall 2020; Institution: University of Wisconsin, Parkside; Deadline: 4/9/2020; Application & Posting

Role: Assistant Professor of Sports Management; Start Date: Fall 2020; Institution: University of Minnesota Morris; Deadline: 4/6/2020; Application & Posting

Role: Instructor/Assistant Professor of Sport Management (non-TT; 75% part-time); Start Date: Fall 2020; Institution: Lock Haven University; Deadline: 4/4/2020; Application & Posting

Role: Instructor/Assistant Professor of Sport Management (non-TT); Start Date: Fall 2020; Institution: Heidelberg University; Deadline: Open Until Filled; Application & Posting

Role: Assistant/Associate Professor of Sport Management & Undergraduate Department Chair; Start Date: Fall 2020; Institution: Pfeiffer University; Deadline: 4/30/2020; Application & Posting

Role: Clinical Assistant Professor of Sport Administration; Start Date: Fall 2020; Institution: University of Louisville; Deadline: Open Until Filled; Application & Posting

Role: Assistant/Associate Professor of Sport Management; Start Date: Fall 2020; Institution: Northern State University; Deadline: Open Until Filled; Application & Posting

Role: Visiting Assistant Professor of Sport Management; Start Date: Fall 2020; Institution: Cleveland State University; Deadline: Open Until Filled; Application & Posting

Role: Assistant/Associate Professor of Sport Management; Start Date: Fall 2020; Institution: Western Carolina University; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor rank in Sport Management (non-TT); Start Date: Fall 2020; Institution: Hiram College; Deadline: Open Until Filled; Application & Posting

Role: Instructor or Lecturer of Sport Management; Start Date: Fall 2020; Institution: The University of South Dakota; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor/Instructor of Sport Business (non-TT); Start Date: Fall 2020; Institution: University of Mount Union; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor of Sport Management; Start Date: Fall 2020; Institution: Aurora University; Deadline: Open Until Filled; Application & Posting

Role: Assistant/Associate Professor, Sport Management (non-TT); Start Date: ASAP; Institution: Long Island University; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor of Sport Management; Start Date: Fall 2020; Institution: Texas Tech University; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor of Sport Analytics; Start Date: Fall 2020: Institution: Syracuse University; Deadline: 3/22/2020; Application & Posting

Role: Continuing Lecturer in Sport Management; Start Date: Fall 2020; Institution: Purdue University; Deadline: 2/24/2020 ; Application & Posting

Role: Clinical Assistant/Associate Professor of Sports Management (non-TT); Start Date: Fall 2020; Institution: New York University (NYU); Deadline: 3/1/2020; Application & Posting

Role: Faculty, Sports Business and Entertainment Management; Start Date: Fall 2020; Institution: Grand Canyon University; Deadline: Open Until Filled; Application & Posting

Role: Open Rank Professor of Sports Marketing & Analytics; Start Date: Fall 2020; Institution: Mercer University; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor of Sport Management; Start Date: Fall 2020: Institution: Tennessee Tech University; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor of Sports Administration/Sport Management; Start Date: Fall 2020; Institution: Grambling State University; Deadline: Open Until Filled; Application & Posting

Role: Assistant/Associate Professor of Sport Management; Start Date: Fall 2020; Institution: University of Mary Hardin-Baylor; Deadline: Open Until Filled; Application & Posting

Role: Assistant/Associate Professor of Sport Management; Start Date: Reach out to hiring committee; Institution: Coppin State University; Deadline: Open Until Filled; Application & Posting

Role: Assistant & Assistant/Associate Professors of Sport Management (2 positions); Start Date: Fall 2020; Institution: SUNY Oneonta; Deadline: Open Until Filled; Application & Posting

Role: Chair/Full Professor, Department of Counseling, Recreation and School Psychology (includes Sport Management); Start Date: Fall 2020; Institution: Florida International University; Deadline: 11/15/19; Application & Posting

Role: Assistant Teaching Professor of Sport Management (non-tenure track); Start Date: Fall 2020; Institution: Syracuse University; Deadline: 11/15/19; Application & Posting

Role: Lecturer of Sport and Recreation Management (non-tenure track); Start Date: Fall 2020; Institution: University of Iowa; Deadline: 11/1/19, Open until filled; Application & Posting

Role: Assistant Professor of Business, Sport Management; Start Date: Fall 2020; Institution: University of the Pacific; Deadline: 11/1/19, Open until filled; Application & Posting

Role: Clinical Assistant Professor, Sport Management (non-tenure track); Start Date: Fall 2020; Institution: Southern Methodist University; Deadline: 1/5/20; Application & Posting

Role: Assistant Professor, Sport Management (Recreation & Sport Administration); Start Date: Fall 2020; Institution: Western Kentucky University; Deadline: 10/30/19; Application & Posting

Role: Assistant Professor in Sports Administration; Start Date: Fall 2020; Institution: University of New Mexico; Deadline: 11/1/19; Application & Posting

Role: Teaching Instructor Faculty Position (non-tenure track); Start Date: Fall 2020; Institution: Rutgers University – New Brunswick; Deadline: Did not list; Application & Posting

Role: Assistant/Associate Professor, Sport and Recreation Management; Start Date: Fall 2020; Institution: New England College; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor, Sport Management; Start Date: Fall 2020; Institution: Sacred Heart University (CT); Deadline: Open Until Filled; Application & Posting

Role: Assistant Teaching Professor, Sports Management (non-tenure); Start Date: Fall 2020; Institution: University of Missouri, Columbia; Deadline: 11/1/19; Application & Posting

Role: Assistant/Associate Professor of Recreation, Sport & Tourism; Start Date: Fall 2020; Institution: Southern Connecticut State University; Deadline: 10/18/19; Application & Posting

 

Open Adjunct Roles:

Role: Adjunct Faculty; Institution: SUNY Cortland; Application & Posting

Role: Open Adjunct Pool; Institution: Western New England University; Application & Posting

 

If you have additional postings you would like to be added, please email communications@nassm.org

Observations from the WWC Part 2: Interview with Current Sky Blue FC GM

By Dr. Natalie L. Smith (@NatalieLSmith)

Natalie is an Assistant Professor at East Tennessee State University, a former Sky Blue FC & MLS employee, and is currently recruiting a Graduate Assistant for Fall 2020.

A continuation from last week, we followed up with someone who has been dedicated to women’s sport, and women’s soccer specifically, for years. In a practitioner insight interview to compliment last week’s blog, I interviewed a long-time friend, Alyse LaHue. She is the current Sky Blue FC General Manager & Adjunct Instructor at East Tennessee State University. Here’s the interview:

How has the WWC in France impacted Sky Blue FC attendance, media and sponsorship interest?

I would suggest it’s less so the general World Cup and more so the USWNT’s success during it that has driven this interest. It always seems to become a national cultural moment when the USWNT plays in the World Cup. You see media coverage on all outlets: online, tv news, newspapers. Everyone covers it and with that comes enhanced interest in women’s soccer in general. The victory is the major icing on the cake in that you then have a long extension of the WWC through parades, talk shows, and general ongoing appearances via everything you could imagine.

We’ve certainly seen a surge in attendance with two sellouts and a third on the horizon out of our 6 post-WWC games. We even just moved one to Red Bull Arena to accommodate demand. Sky Blue has never played there before. It allows us to engage more media and sponsors by playing in a venue like that, a bit closer to NYC.

What questions do you and others who work in women’s soccer have that you can’t answer right now?

A major item for me is the measurables. There has been an instinct that women’s sports in general have that intangible emotional connection with fans, which I won’t deny. But as front offices we have to operate on data and numbers. Sponsorship ROI and impressions are areas that we typically have not been able to afford on the teams I’ve worked for. Those analyses can be very expensive but it’s something that would be intriguing to me. How many impressions on average does the jersey front get during the course of a season? How can we further measure the actual ROI for our partners instead of just treating their sponsorship like a donation?

What role do you see academics playing in women’s soccer? Have you collaborated with academia in your organizations?

I wish we had more collaborations! During my time in Chicago we had a group of students from Canada work on a semester-long project then come down and present it to us. It included many outside-the-box marketing ideas, many of which we actually ended up exploring

 

In conclusion, so many questions remain about how our current management theories relate to the realities of women’s soccer, and perhaps women’s sport more generally. Fortunately, this seems to be a growing area of interest for scholars. In the past year alone, we have seen a book published on the business of women’s sport (co-edited by Drs. Nancy Lough and Andrea Geurin), and a call for papers with the International Journal of Sport Management and Marketing for a special issue on marketing in women’s sports (submissions due in December). This increased academic focus on women’s sport is needed and welcomed. Clearly those in the women’s sports space want more collaboration with academics, what an opportunity for us to provide much needed research.