The Experience of a Sport Management Instructor-Practitioner

A common practice among sport management programs, having practitioners as adjunct instructors are opportunities to provide particular expertise or more offerings than the current pool of professors and lecturers can provide on their own. This interview with Nikki Stewart from East Tennessee State University (ETSU) Athletics provides insight into that experience as a practitioner-instructor.

What is your current role, both as a practitioner and as an adjunct?

Currently, I am the Assistant Athletics Director of Academic Services at ETSU, and Issues & Trends in Sport Management adjunct instructor for both the graduate and undergraduate ETSU Sport Management programs

What do you most enjoy about having both of those roles?

As an assistant AD of Academic Services, I enjoy having a direct line to kids, my previous role (as a professional academic counselor), I only saw my advisees twice a year, but in this role, I see kids all day long. I enjoy investing in those students on a daily basis. In my role as an adjunct, I enjoy being able to teach again. I taught sport management at my previous institution, and while I’m currently teaching only online, it has allowed me to get back to teaching. I love having conversations with students. I get to hear their perspective on what is going on in sport. Every four or five years, the ways students think about the issues changes. I enjoy listening and discussing those issues with each group of students.

How do you see being an adjunct intersecting with your role as a practitioner?

It allows me to give first-hand, real-time, fluid opinions on what’s going on, because I deal with it on a daily basis. The students respect that. It’s great also to speak to non-student-athletes as well. A lot of the issues in sport are happening in college athletics. Whether it is TV rights, getting people through the gate, the different ways inventory is created, the laws being created in California, to all the crises in sport. All of that affects me day to day. While they can read an article about what’s going on, I also can say, “this is what happened to my team yesterday, this is what I’m dealing with right now.” I think that brings a unique perspective to the students.

What efforts do you make to bring your knowledge in as a practitioner to the classroom, and vice versa?

Like I said before, bringing in that real-time knowledge helps inform a class such as issues & trends. There is that insider real-time understanding I have that can help students understand how these issues are affecting the sport industry, because I’m living in it. In terms of the classroom to my role as a practitioner, I have to say I get really excited about to talk about these issues. I am a big nerd, so the classroom is a fantastic way to engage with these issues. It’s an avenue I don’t get as a practitioner, to have the time and space to discuss these issues with an engaged audience. We can get very narrow-focused on the athletics side, but by being both a practitioner and an instructor, I can see both ends of the higher education and athletics perspective. And by doing that, I think it helps our ability to best serve our student-athletes.

What do you wish sport management programs knew better or more about in regard to the sport industry?

That programs would understand how fluid everything is, how much things change. Week by week, things can change substantially. How quickly you have to adapt. It’s hard to convey until you are in it. Any opportunities to have field experience, even in each class, some opportunity to experience how adaptable you have to be. Experiencing failure, and learning how to grow from it while in the field can really help students. Articles and books are great, they give a great foundation, but taking that knowledge and “getting your butt kicked” in the field is what will help in the long run.

 

The interview was conducted by Dr. Natalie L. Smith, Assistant Professor in the Sport & Recreation Management Program & Graduate Programs Coordinator at ETSU. You can find her on Twitter @NatalieLSmith. She is always looking for blog post ideas and writers for this blog.

Sport Management Academic Job Listings

Here you will find the current academic postings for Sport Management and sport-management-related positions (this list is updated weekly. All positions listed are full-time, unless noted):

Role: Assistant Professor, Sport & Recreation Management; Start Date: Fall 2021; Institution: James Madison University; Deadline: Jan 22nd; Application & Posting

Role: Chair, Department of Sport Management (Open-Rank TT position); Start Date: Fall 2021; Institution: North Greenville University; Deadline: Feb 1st; Application & Posting

Role: Assistant Professor, Sport Studies; Start Date: Fall 2021; Institution: Bishop’s University; Deadline: Jan 25th; Application & Posting

Role: Assistant/Associate Professor of Sport Management; Start Date: Fall 2021; Institution: Benedict College; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor in Sport Management (fixed term); Start Date: Fall 2021; Institution: St. Cloud State University; Deadline: Jan 27th; Application & Posting

Role: Assistant Professor – Recreation, Sport Leadership, & Tourism Management; Start Date: Fall 2021; Institution: University of North Carolina – Wilmington; Deadline: Feb 5th; Application & Posting

Role: Assistant Professor of Sport Management; Start Date: Fall 2021; Institution: University of Southern Indiana; Deadline: Jan 18th; Application & Posting

Role: Chairperson – Department of Kinesiology, Nutrition, and Recreation; Start Date: Fall 2021; Institution: Southeast Missouri State University; Deadline: Feb 5th; Application & Posting

Role: Assistant Professor in Sport Management; Start Date: Fall 2021; Institution: Northern Illinois University; Deadline: Feb 1st; Application & Posting

Role: Assistant/Associate Professor of Sports Management; Start Date: Fall 2021; Institution: St. Bonaventure University; Deadline: Open Until Filled; Application & Posting

Role: Assistant or Associate Professor – Sport Management; Start Date: Fall 2021; Institution: University of Southern Mississippi; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor, Health & Sport Studies; Start Date: Fall 2021; Institution: Wittenberg University; Deadline: Jan 10th; Application & Posting

Role: Full-time faculty position in Sport Marketing & Management; Start Date: Fall 2021; Institution: University of Dubuque; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor of Sports Management; Start Date: Fall 2021; Institution: Springfield College; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor of Kinesiology-Sport Management; Start Date: Fall 2021; Institution: Western Illinois University; Deadline: Jan 14th; Application & Posting

Role: Lecturer, Sport and Recreation Management; Start Date: Fall 2021; Institution: James Madison University; Deadline: Jan 22nd; Application & Posting

Role: Assistant Professor of Sport Management; Start Date: Fall 2021; Institution: University of Florida; Deadline: Jan 11th; Application & Posting

Role: Assistant Professor in Sport & Recreation Management; Start Date: Fall 2021; Institution: St. Mary’s College of California; Deadline: Jan 15th; Application & Posting

Role: Senior Lecturer (Associate Professor) of Sport Management; Start Date: Fall 2021; Institution: University of Bath (UK); Deadline: Jan 3rd; Application & Posting

Role: Assistant Professor of Sport Management Data Analytics; Start Date: Fall 2021; Institution: Florida State University; Deadline: Jan 29th; Application & Posting

Role: Assistant Professor of Sport and Recreation Studies; Start Date: Fall 2021; Institution: Young Harris College; Deadline: Open Until Filled; Application & Posting

Role: Assistant/Associate Professor of Sports Media; Start Date: Fall 2021; Institution: Butler University; Deadline: Jan 1st; Application & Posting

Role: Visiting Assistant Professor of Sport Management (non-TT); Start Date: Fall 2021; Institution: St. John Fisher College; Deadline: Open Until Filled; Application & Posting

Role: Open-Rank Faculty Position / Director of Student Services and Outreach; Start Date: Fall 2021; Institution: Virginia Commonwealth University; Deadline: Jan 1st; Application & Posting

Role: Assistant Professor of Sport Management & Leadership; Start Date: Fall 2021; Institution: University of New Hampshire; Deadline: Jan 15th; Application & Posting

Role: Assistant Professor, Sport Management; Start Date: Fall 2021; Institution: University of Tampa; Deadline: Open Until Filled; Application & Posting

Role: Associate/Full Professor, Endowed Chair of Mobility & Activity; Start Date: Fall 2021; Institution: University of Western Ontario; Deadline: Jan 11th; Application & Posting

Role: Assistant Professor, Business (incl. sports administration); Start Date: Fall 2021; Institution: Friends University; Deadline: Open Until Filled; Application & Posting

Role: Program Director, MS Sports Administration; Start Date: Fall 2021; Institution: Boston College; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor, Sports Hospitality; Start Date: Fall 2021; Institution: University of Alabama; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor of Sport Administration; Start Date: Fall 2021; Institution: Belmont University; Deadline: Open Until Filled; Application & Posting

Role: Dean, Faculty of Human Kinetics; Start Date: Fall 2021; Institution: University of Windsor; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor, Sports Management; Start Date: Fall 2021; Institution: San Jose State University; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor of Sport Management; Start Date: Fall 2021; Institution: West Virginia University; Deadline: Jan 4th; Application & Posting

Role: Teaching Assistant Professor of Sport Management (non-TT); Start Date: Fall 2021; Institution: West Virginia University; Deadline: Jan 4th; Application & Posting

Role: Open Rank faculty member, Sport Management; Start Date: Immediately; Institution: Hamad Bin Khalifa University (HBKU); Deadline: Open Until Filled; Application & Deadline

Role: Assistant Professor, Sport Management; Start Date: Fall 2021; Institution: Western Kentucky University; Deadline: Feb 1st; Application & Posting

Role: Professor of Sport & Kinesiology; Start Date: Fall 2021; Institution: Greenville University; Deadline: Open Until Filled; Application & Posting

Role: Open Rank Professor, Sport Management; Start Date: Fall 2021; Institution: University of Louisville; Deadline: Jan 3rd; Application & Posting

Role: Assistant or Associate Professor, Sport Management; Start Date: Fall 2021; Institution: North Dakota State University; Deadline: Jan 18th; Application & Posting

Role: Assistant/Associate Professor, Sports Management; Start Date: Fall 2021; Institution: University of Toronto Scarborough; Deadline: Dec 1st; Application & Posting

Role: Open Rank Tenure-Track Faculty Position in Sport Management; Start Date: Fall 2021; Institution: Florida International University; Deadline: Nov 15th; Application & Posting

Role: Assistant Professor of Sports Management and Marketing; Start Date: Fall 2021; Institution: Carthage College; Deadline: Dec 1st; Application & Posting

Role: Assistant Professor, Sports Management; Start Date: Fall 2021; Institution: Lewis University; Deadline: Open Until Filled; Application & Posting

Role: Teaching Assistant Professor (non-TT); Start Date: Fall 2021; Institution: UNC-Chapel Hill; Deadline: Dec 1st; Application & Posting

Role: Assistant Professor in Recreation, Parks, and Sport Management; Start Date: Fall 2021; Institution: Frostburg State University; Deadline: Dec 15th; Application & Posting

Role: Sport Marketing & Management Lecturer (non TT); Start Date: Spring 2021; Institution: Indiana University Bloomington; Deadline: Dec 1st; Application & Posting

Role: Clinical Assistant/Associate Professor;  Start Date: Fall 2021; Institution: University of North Texas; Deadline: Nov 16th; Application & Posting

Role: Assistant/Associate Professor – Kinesiology (with emphasis on sport management; Start Date: Fall 2021; Institution: Southeastern Oklahoma State University; Deadline: Dec 1st; Application & Posting

Role: Assistant Professor or Clinical Instructor in Sport Management; Start Date: Fall 2021; Institution: Keene State College; Deadline: Nov 20th; Application & Posting

Role: Assistant Professor of Professional Practice; Start Date: Fall 2021; Institution: Louisiana State University; Deadline: Nov 6th; Application & Posting

Role: Assistant Professor of Sport Management; Start Date: Spring 2021; Institution: Wilmington College; Deadline: Open Until Filled; Application & Posting

Role: Clinical Assistant Professor, Human Performance & Sport Studies (non-TT); Start Date: Fall 2021; Institution: Idaho State University; Deadline: Open Until Filled; Application & Posting

Role: Clinical Assistant Professor of Sport Management (non-TT); Start Date: Fall 2021; Institution: Georgia State University; Deadline: Nov 1st; Application & Posting

Role: Assistant Professor in Residence in Sport Management (non-TT); Start Date: Fall 2021; Institution: University of Connecticut (UConn); Deadline: Nov 20th; Application & Posting

Role: Assistant Professor in Sport Management; Start Date: Fall 2021; Institution: University of Connecticut (UConn); Deadline: Nov 21st, Application & Posting

Role: Assistant Professor of Leadership in Education (incls. sport leadership); Start Date: Fall 2021; Institution: University of Massachusetts-Boston; Deadline: Oct 31st; Application & Posting

Role: Management/Sport Business Faculty; Start Date: Fall 2021; Institution: University of Mount Union; Deadline: Jan 17th; Application & Posting

Role: Faculty Position in Sport Business; Start Date: Fall 2021; Institution: Buena Vista University; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor, Sports Business; Start Date: Fall 2021; Institution: University of Massachusetts-Boston; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor, Sport Management; Start Date: Fall 2021; Institution: Texas Tech University; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor, Sports Management (non-TT); Start Date: Fall 2021; Institution: Lewis University; Deadline: Open Until Filled; Application & Posting

Role: Post Doctoral Research Associate – Sport Management (non-TT); Start Date: Fall 2021; Institution: University of Massachusetts-Amherst; Deadline: Dec 15th; Application & Posting

Role: Assistant Professor of Sport Management; Start Date: Fall 2021; Institution: University of Wisconsin-Parkside; Deadline: Nov 15th; Application & Posting

Role: Teaching Faculty Position in Sport Management (non-TT); Start Date: Fall 2021; Institution: Florida State University; Deadline: Nov 1st; Application & Posting

Role: Sport Management Faculty; Start Date: Fall 2021; Institution: Toccoa Falls College; Deadline: Open Until Filled; Application & Posting

Role: Open Rank Tenure-Track Faculty Position in Sport Management; Start Date: Fall 2021; Institution: New Jersey City University; Deadline: Nov 1st; Application & Posting

Role: Faculty, Sports Management; Start Date: Spring 2021; Institution: Vorhees College; Deadline: Oct 28th; Application & Posting

Role: Open Rank Tenure-Track Faculty Position in Recreation and Sport Management; Start Date: Fall 2021; Institution: Florida International University; Deadline: Nov 15th; Application & Posting

Role: Assistant Professor of Sport Management; Start Date: Fall 2021; Institution: Midway University; Deadline: Oct 5th; Application & Posting

Role: Lead Faculty, Sport Management (TT); Start Date: Fall 2021; Institution: Lincoln College; Deadline: Oct 23rd; Application & Posting

Role: Assistant/Associate Professor of Sport Management/Administration; Start Date: Fall 2021; Institution: University of Mary Hardin-Baylor; Deadline: Open Until Filled; Application & Posting

Role: Assistant/Associate Professor of Sport Management (2 POSITIONS); Start Date: Fall 2021; Institution: Kennesaw State University; Deadline: Nov 20th; Application & Posting

Role: Assistant/Associate Professor of Sport Management; Start Date: Fall 2021; Institution: Stonehill College; Deadline: Open Until Filled; Application & Posting

Role: Associate Professor/Faculty in Sport Management; Start Date: Fall 2021; Institution: Columbia International University; Deadline: Open Until Filled; Application & Posting

Role: Assistant Professor of Sport Management; Start Date: Fall 2021; Institution: Texas A&M University; Deadline: Oct 15th, 2020 Application & Posting

Role: Assistant/Associate Professor of Sport Management; Start Date: Jan 4th, 2021; Institution: Lipscomb University; Deadline: Open Until Filled; Application & Posting

Role: Visiting Instructor of Sport Management; Start Date: Spring 2021; Institution: Coker University; Deadline: Open Until Filled; Application & Posting

Role: Assistant/Associate Professor of Sports Management; Start Date: Fall 2020; Institution: Concordia University Irvine; Deadline: Open Until Filled; Application & Posting

Role: Sport Management Instructor; Start Date: Fall 2020 (potentially Spring 2021); Institution: Colorado State University; Deadline: Open Until Filled or 12/31/2020; Application & Posting

If you have additional postings you would like to be added, please email communications@nassm.org

Observations from the WWC Part 2: Interview with Current Sky Blue FC GM

By Dr. Natalie L. Smith (@NatalieLSmith)

Natalie is an Assistant Professor at East Tennessee State University, a former Sky Blue FC & MLS employee, and is currently recruiting a Graduate Assistant for Fall 2020.

A continuation from last week, we followed up with someone who has been dedicated to women’s sport, and women’s soccer specifically, for years. In a practitioner insight interview to compliment last week’s blog, I interviewed a long-time friend, Alyse LaHue. She is the current Sky Blue FC General Manager & Adjunct Instructor at East Tennessee State University. Here’s the interview:

How has the WWC in France impacted Sky Blue FC attendance, media and sponsorship interest?

I would suggest it’s less so the general World Cup and more so the USWNT’s success during it that has driven this interest. It always seems to become a national cultural moment when the USWNT plays in the World Cup. You see media coverage on all outlets: online, tv news, newspapers. Everyone covers it and with that comes enhanced interest in women’s soccer in general. The victory is the major icing on the cake in that you then have a long extension of the WWC through parades, talk shows, and general ongoing appearances via everything you could imagine.

We’ve certainly seen a surge in attendance with two sellouts and a third on the horizon out of our 6 post-WWC games. We even just moved one to Red Bull Arena to accommodate demand. Sky Blue has never played there before. It allows us to engage more media and sponsors by playing in a venue like that, a bit closer to NYC.

What questions do you and others who work in women’s soccer have that you can’t answer right now?

A major item for me is the measurables. There has been an instinct that women’s sports in general have that intangible emotional connection with fans, which I won’t deny. But as front offices we have to operate on data and numbers. Sponsorship ROI and impressions are areas that we typically have not been able to afford on the teams I’ve worked for. Those analyses can be very expensive but it’s something that would be intriguing to me. How many impressions on average does the jersey front get during the course of a season? How can we further measure the actual ROI for our partners instead of just treating their sponsorship like a donation?

What role do you see academics playing in women’s soccer? Have you collaborated with academia in your organizations?

I wish we had more collaborations! During my time in Chicago we had a group of students from Canada work on a semester-long project then come down and present it to us. It included many outside-the-box marketing ideas, many of which we actually ended up exploring

 

In conclusion, so many questions remain about how our current management theories relate to the realities of women’s soccer, and perhaps women’s sport more generally. Fortunately, this seems to be a growing area of interest for scholars. In the past year alone, we have seen a book published on the business of women’s sport (co-edited by Drs. Nancy Lough and Andrea Geurin), and a call for papers with the International Journal of Sport Management and Marketing for a special issue on marketing in women’s sports (submissions due in December). This increased academic focus on women’s sport is needed and welcomed. Clearly those in the women’s sports space want more collaboration with academics, what an opportunity for us to provide much needed research.