Meeting NASSM Series: Marketing & Communications Committee Chair

(Note: These interviews were conducted in February.)

Current faculty position: Assistant Professor, University of Massachusetts Amherst

How long have you been at this institution? 5 years

Where are you from? Oswego, New York

What are your primary responsibilities in your role as M&C Chair? I oversee strategic marketing and communications initiatives for NASSM, including this blog, social media, an affiliated podcast, and the Google Group list. As Chair of the committee, I also manage all email communications to society members, which requires me to liaise with EC members and other NASSM committees.

What made you want to get involved with NASSM? I first got involved with NASSM as a student representative in 2014 as a way to serve and network with others. As Chair of the M&C Committee, I would say the same is true—I have had the opportunity to get to know other people serving NASSM, who would otherwise just be familiar faces I see each May/June. In addition, as a woman in a male-dominated field, I think it is important to be involved and have a voice in matters.

How do you hope to contribute to NASSM through serving? Since becoming Chair of the M&C Committee, I think I have helped to improve strategic efforts to grow NASSM via multiple communication platforms, as others have done in this role before me. Last year, we conducted a survey with NASSM members on communication preferences, which allowed us to make informed recommendations to the EC on the direction of NASSM’s marketing and communication efforts moving forward.

What do you think are the biggest challenges NASSM faces? I will speak specifically to marketing and communications, since that is where my experience with NASSM has focused. Given rapid technological changes and evolving preferences for communication in general, our committee has been challenged with adapting to promote NASSM in ways that will connect with members. For example, a few years ago, we phased out our seasonal newsletter in favor of more frequent news updates via email and social media. On social media (particularly Twitter, where we are most active given our members’ presence), we have worked to establish a voice, allowing us to better engage with followers. More recently, we were able to partner with Dr. Matt Huml and his State of Sport Management podcast as an additional resource for NASSM members. Looking to the future, I can only assume it will be just as important for NASSM to monitor and adapt to changes in communication preferences to connect with and stay relevant to its members. Adding complexity to this challenge is the diversity of NASSM’s membership (demographically as well as the range in our professional roles), in that not everything we do will appeal to all members.

Dream NASSM destination: Hawaii every 4 years

Author: NASSM Blog

The purpose of NASSM is to promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sport management. The NASSM Blog is meant to connect practitioners and academics to the latest research, programs, and innovations in the sport industry.

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