By Barry Person, Jr. Assistant Professor, Sport and Recreation Management
As a Sport Management professor, I am always asked what can my child/I do with a Sport Management degree, the answer is change the world. Bradbury and O’Boyle (2017) stated that sport management has come a long way in the past 20 years; the sport management environment has now evolved into a legitimate professional and commercial sector and continues to grow in size and scope in many nations throughout the world. Yet, the power and applicability of the Sport Management degree fails to garner enough attention. This blog aims to highlight the universal application a Sport Management degree can have within the global economy and society to generate both change and recovery.
The COVID-19 pandemic and current civil justice unrest has provided the unique opportunity for the value and importance of the Sport Management degree to address these issues, not only in academia but also within larger society, to be broadcasted. The notion that sport is a microcosm of society is no secret, but the truth and sustainability of this statement is now being tested. Pending global and societal changes, and advancements which arise from the world’s current situation, can highlight how sport is not only a microcosm of society, but a tool for societal change. Sport is one of the few things in the world that can serve as a universal language and bond. Touchdowns, goals, slam dunks, and home runs are terms that almost anyone in the world can comprehend the meaning of, regardless of their interest in the given sport for which the term is associated. The same can be said for fans who see others with the same jersey, alma mater, or sporting t-shirt; a special bond is instantly created no matter the race, gender, or religion of the individuals involved. So, seeing that sport has become one of the focal points to help stimulate economic recovery, civil unity, and support social justice is no surprise.
However, what is not being highlighted enough is the educational foundation which frames the future of the sport industry. Sport Management degrees hold the power to inspire and spur change within all aspects of sports and society. More importantly, such a degree serves as the foundation from which the push for equality within all levels of sporting administration can truly be achieved. The more sporting organizations become united and equally diverse, so will the society in which we live. The more that the world is shown equality amongst sport ownership, upper management, and coaching/leadership, the more society will embrace the same principles. The realization that Sport Management degrees go beyond coaching and training, but also deal with functioning in the global marketplace and all the social issues that arise within it, should no longer be ignored. To best understand how and why sport has been called upon to kickstart efforts for social justice and diverse equality, one must be well versed in the principles of sport management itself. So as sport continues to be the shining star in the road to global and social recovery, let us not forget the Sport Management degree in this process as well.
The same can be said for the eventual economic recovery for many countries. We regularly see the impact that geopolitics has on the sport management environment through the selection of countries to host mega sporting events such as the Olympic Games and the FIFA World Cup (Bradbury & O’Boyle, 2017). The current push by the entire world to get their sporting leagues back in action, speaks directly to this statement. While sports may not look the same in terms of fans in the stands and/or the postponement of the Olympics, it does not take away from a sporting event’s ability to be an economic stimulant. As restaurants, bars, and clubs continue to reopen, so do the opportunities for sports fans to gather and support these businesses. Being able to identify, create, adjust to, and market such opportunities are core principles within Sport Management studies regardless of institution. So be it in North America, England, Korea, or Italy, Sport Management studies are intertwined in some fashion with all that we do and will be vital to change and recovery. So, to restate what can be done with a Sport Management degree, in a nutshell whatever one chooses to do in order to impact the world, society, and/or economy through sport. The broad applicability and unique perspective which can be developed through sport management studies, offers a one of a kind educational experience that thanks to COVID-19 and current civil unrest, will no longer be cast into the secondary programming tier at institutions of higher learning.
Bradbury, T., & O’Boyle. (2017). Understanding sport management international perspectives. New York, NY: Routledge.