Research
Please enjoy the following posts from our NASSM Blog contributors. These posts share the latest research or outcomes of research with industry partners.
Capacity Building: A comparison of two cases
By Dr. Patti Millar (University of Windsor) & Dr. Alison Doherty (Western University)
By Dr. Elizabeth A. Taylor (Temple University), Dr. Jessica L. Siegele (UNC-Pembroke), Dr. Allison B. Smith (University of New Mexico), and Dr. Rob Hardin (University of Tennessee)
Feeling That In-Group Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance
By Dr. T. Bettina Cornwell (University of Oregon), Dr. Steffen Jahn (University of Goettingen), Dr. Hu Xie (Western Michigan University), and Wang Suk Suh (University of Oregon).
Explaining Sponsorships Using Analogy
By Dr. Jesse King (Weber State University) & Dr. Robert Madrigal (Chico State University)
Sport, Twitter Hashtags, and the Public Sphere: Curt Schilling Case Study
By Dr. Brendan O’Hallarn, Old Dominion University
Challenge accepted: Why women play fantasy football
by Dr. Brendan Dwyer (Virginia Commonwealth University), Dr. Joshua M. Lupinek (University of Alaska-Fairbanks), & Dr. Rebecca Achen (Illinois State University)
Successful Golf Management Programs – what makes them so?
by Dr. Matt Walker, Texas A&M University
Social Media and the Olympic Games: Lessons Learned in London; Looking Ahead to Rio
by Dr. Andrea Geurin, New York University
If you are interested in submitting a blog about an industry partnership, please contact Jillian McNiff.
