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Posts tagged ‘Industry relations’

Industry: Forging New Partnerships

NASSM and the Aspen Institute Announce Partnership

by Dr. Brianna Newland, Chair, NASSM Marketing & Communications Committee

The new NASSM strategic plan calls for NASSM to build alliances and partnerships with Aspen1jpegother organizations that share similar foci and goals. One of the first to have been completed is a partnership with the Aspen Institute’s Sports and Society Program. You may recall, that Tom Farrey, who heads that program, was the keynote speaker at our recent conference in Denver. As a journalist, Mr. Farrey’s contributions as an ESPN reporter have been thought-provoking and innovative. His book, Game On, numerous articles, and work at the Aspen Institute have explored sport and societal issues and have been used by universities and organizations alike to shape strategy around issues facing sport, especially youth sport. As such, Mr. Farrey founded the Aspen Institute’s Sport and Society program to assemble the industry’s top thought leaders to shape future policy around sport.

The mission of the Aspen Institute’s Sports and Society Program is to “convene leaders, foster dialogue, and inspire solutions that help sport serve the public interest, with a focus on the development of healthy children and communities.” An aim of the program is to provide a venue for thought leaders to explore strategies on a range of issues. One such issue is the state of youth sport. In 2013, the program launched Project Play, a multi-year and stage initiative to develop sport for all and inspire lifetime play for our community’s children. Several key leaders have participated in events and a series of roundtables led to the January 2015 publication entitled, Sport for All, Play for Life: A Playbook to Get Every Kid in the Game 

On January 25, the Aspen Institute will kick off a new quarterly “Future of Sports Conversation Series.” The first in the series is the “Future of Football: Reimagining the Game’s Pipeline.” Speakers in this discussion include Chris Borland, former San Francisco 49er linebacker, and Dr. Robert Cantu, co-founder of the CTE Center at Boston University, among others. For more details and to RSVP, click here.

NASSM and the Aspen Institute have agreed to find ways to work together and to promote each other’s work.  Both parties expect this relationship to be of substantial benefit not merely to NASSM, but also to the development of the sport industry. As Dr. Laurence Chalip, NASSM President recently noted, “Project Play has become the most significant policy initiative for sport development that the United States has seen in many years. It demonstrates the leadership that the Aspen Institute and its Sports & Society Program have taken in our field. The partnership we have formed will be good for NASSM, good for our members, and very good for sport.”

Industry: Engaging with Leaders

Dr. Kihl discusses the reasons for hosting leaders from different Twin Cities sport organizations, which included learning about the challenges they encounter in this respective sport market, forecast opportunities, and explore potential research collaborations to address specific areas of concern.

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From the Classroom to the Super Bowl Experience: Placement with a Purpose

By Bennett Merriman
Co-Founder, Event Workforce Group

My name is Bennett Merriman and I am a Deakin University, Sport Management graduate (2008). As a Sport Management alumni, I am writing to share my experiences on what it has been like starting a business in the sports industry since a left my final lecture 9 years ago. Similar to many students graduating from a sports degree, I was always most interested in working with an elite team or becoming a player manager. Upon sitting through multiple job interviews and realising my industry experience was far short of what employers were looking for, myself and my business partner Shannan Gove, set up Event Workforce to help current students and graduates overcome that ‘experience deficit’ hurdle upon graduation. This issue of ‘job readiness’ among sports graduates is still prominent today.

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Event Workforce Group is ‘placement with a purpose.’ For over 6 years, our team at Event Workforce Group have provided casual event and sport industry opportunities to motivated sport management students around Australia. After attending the 2017 NASSM conference I am excited by the opportunity to replicate this model to students in the USA.

Since placing our fellow Sport Management students at EWG’s first event, the 2011 Melbourne Marathon, our student database has now grown to over 25,000 students working in a range of casual work experience opportunities weekly. We are proud that over 90 of these students have now followed our pathway into full time industry work.

As we have grown, the support we have been shown by academics within the field has been fantastic. We have been welcomed into lectures to speak and have been supported by lecturers preaching our message to student’s year around.

From the University perspective, Event Workforce Group is the perfect partner. Our approach means we can work closely with careers departments and faculties to offer work placements to students within the internship program and also outside of it. In Australia alone, we have contributed over 30,000 work experience hours to students, with 90% of these hours being paid. Our involvement does not stop there. On many occasions we have coordinated class groups to volunteer at events, complete post event assessment items and earn credit from the work they have completed.

As we continue to work closer with Sport Management faculties, we have realised a number of important factors.

  1. The current administrative time spent tracking student hours, paperwork and evidence of work experience is cumbersome and time consuming.
  2. Universities find it hard to seek out meaningful work placement opportunities for all students, particularly those with larger student cohorts or studying specific event management subjects.
  3. Theory based learning can only go so far in the current job climate, students who graduate with extensive work experience significantly better their employment prospects.

How can your students get involved?

Over the coming 6 months, Event Workforce Group are set to announce a range of exciting events in the USA including opportunities for students to work at the 2018 Super Bowl Experience in Minneapolis. We are currently reaching out to Sport Management programs nationwide who may have students interested in self-funding their travel to Minneapolis for these opportunities. All roles will be paid hourly and preference will be given to students who can complete a minimum three shifts. Positions will include customer service, activation/promotional staffing and game-day attendants within the stadium precinct. All require highly energetic, motivated individuals.

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While these opportunities are not 100% confirmed due to current negotiations, we are interested in building the network should the exciting opportunities come to fruition. Please email Bennett Merriman to begin the conversation.

Further information can be found at Event Workforce Group. We are very excited about building a relationship with Universities looking to broaden the work opportunities available to their students.

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