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Issues: Discussing Diversity

Discussing Diversity at NASSM 2018

by Kristy McCray, Co-Chair, NASSM Diversity Committee

In today’s political and social climate, it is increasingly important to discuss issues of diversity and inclusion. This is particularly true in sport, as issues related to diversity intersect at every level of sport participation. Even a cursory glance at the front-page headlines shows that diversity and social justice issues are everywhere in sport.

Just recently, we’ve seen two NBA teams seriously considering a woman, Becky Hammon, as their next head coach, which would earn her another ‘historic first’ title. We’ve also seen the announcement of a $500 million settlement in the Larry Nassar sexual assault case. Colin Kaepernick is still unemployed because of his protests. One of the largest sporting events on the planet, the World Cup, is being held despite the anti-LGBTQ policies of the host nation, Russia. In short, issues of diversity and inclusion are everywhere!

Thus, in the context of sport, it is critical to continue having important discussions about the role of diversity and inclusion. People, organizations, and public policy all have roles to play in the development of a more inclusive sport landscape. Former President of South Africa Nelson Mandela famously acknowledged the power of sport to transcend human difference and bring people together.

From an organizational standpoint, diversity is related to improved performance and creativity. Further, sport consumers come from all walks of life. Thus, increased attention on the ways that we create inclusive sport and physical activity environments is good for both the consumer and organizations’ bottom lines.

The NASSM Diversity Committee provides a number of resources for those interested in diversity issues in sport. At this year’s conference, there are several opportunities to meet and discuss diversity-related issues with your NASSM colleagues, including:

Diversity Breakfast – Saturday, June 9th – 7:00 AM

Come enjoy a free breakfast with the Diversity Committee! This informal gathering is a great place to meet and connect with others interested in diversity and inclusion as it relates to research, teaching, service, and more. (Nova Scotia D)

Workshops sponsored by the NASSM Diversity Committee

Saturday, June 9th – 11:00 AM
The Consistently Diverse Institutional Stakeholder’s Devotion to Diversity and Inclusion: A NASSM Diversity Committee Sponsored Workshop (Acadia B)

This workshop will discuss the role of diversity and inclusion policies in Sport Management university programs. In particular, the breakout sessions will discuss strategic management of diversity and the role of faculty and administration in promoting inclusion across campuses.

Breaking Down Silos: A Professional Development Workshop on Methodological Diversity in Sport Management Research (Sable B)

This workshop will discuss the increasingly segmented research landscape in Sport Management and encourage attendees to explore new ways of approaching their research work. Top researchers in the field will lead small group discussions and answer attendee questions related to research methods.

The Diversity Committee also maintains several resources for those interested in various issues related to diversity in sport.

Diversity Resources

List of Diversity Related Presentations at NASSM 2018. This list was compiled by a keyword search for “diversity” in the program, plus includes any presentation (keyword diversity or not) with an author from the Diversity Committee’s self-identified list of Diversity Scholars.

List of Diversity Scholars in Sport Management. The Diversity Scholars are self-identified. Please contact Kristy McCray to be added to the list or have your information updated.

Industry: Forging New Partnerships

NASSM and the Aspen Institute Announce Partnership

by Dr. Brianna Newland, Chair, NASSM Marketing & Communications Committee

The new NASSM strategic plan calls for NASSM to build alliances and partnerships with Aspen1jpegother organizations that share similar foci and goals. One of the first to have been completed is a partnership with the Aspen Institute’s Sports and Society Program. You may recall, that Tom Farrey, who heads that program, was the keynote speaker at our recent conference in Denver. As a journalist, Mr. Farrey’s contributions as an ESPN reporter have been thought-provoking and innovative. His book, Game On, numerous articles, and work at the Aspen Institute have explored sport and societal issues and have been used by universities and organizations alike to shape strategy around issues facing sport, especially youth sport. As such, Mr. Farrey founded the Aspen Institute’s Sport and Society program to assemble the industry’s top thought leaders to shape future policy around sport.

The mission of the Aspen Institute’s Sports and Society Program is to “convene leaders, foster dialogue, and inspire solutions that help sport serve the public interest, with a focus on the development of healthy children and communities.” An aim of the program is to provide a venue for thought leaders to explore strategies on a range of issues. One such issue is the state of youth sport. In 2013, the program launched Project Play, a multi-year and stage initiative to develop sport for all and inspire lifetime play for our community’s children. Several key leaders have participated in events and a series of roundtables led to the January 2015 publication entitled, Sport for All, Play for Life: A Playbook to Get Every Kid in the Game 

On January 25, the Aspen Institute will kick off a new quarterly “Future of Sports Conversation Series.” The first in the series is the “Future of Football: Reimagining the Game’s Pipeline.” Speakers in this discussion include Chris Borland, former San Francisco 49er linebacker, and Dr. Robert Cantu, co-founder of the CTE Center at Boston University, among others. For more details and to RSVP, click here.

NASSM and the Aspen Institute have agreed to find ways to work together and to promote each other’s work.  Both parties expect this relationship to be of substantial benefit not merely to NASSM, but also to the development of the sport industry. As Dr. Laurence Chalip, NASSM President recently noted, “Project Play has become the most significant policy initiative for sport development that the United States has seen in many years. It demonstrates the leadership that the Aspen Institute and its Sports & Society Program have taken in our field. The partnership we have formed will be good for NASSM, good for our members, and very good for sport.”

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